What Is App Store Optimization? Complete Guide To ASO In 2021

App Store Optimization

When was the last time you went fishing with your father?

Before lockdown or maybe never? However, everyone who knows remotely about fishing knows that it requires a hook to catch the fish. Similarly, that hook in the digital marketing world is called optimization, and when we talk about a web page, it becomes Search Engine Optimization (SEO), and when we talk about mobile applications, it becomes ASO, a.k.a App Store Optimization.

App Store Optimization

ASO, as people like to call it, App Store SEO, encompasses the organic app store optimization techniques & strategies that you need to employ so that when your customers search for your business in the sea of apps available on Google Play Store and Apple App Store, the hook catches you first.

If a large chunk of your business is online, then first you need a mobile app that performs, and secondly, you need a best digital marketing company, who knows how to provide best-in-class app store optimization services to rank your apps among the top.

Why do You Require App Store Optimization Services?

As per Statista, approximately 204 billion app downloads happened in 2019 from the total 7.4 million apps available on Google Play Store and Apple App Store combined, and that figure is bound to increase with the coming years as the number of smartphone users in the world is poised to go beyond 3.5 billion.

Mobile apps are all set to hit a revenue of $1 trillion in the coming years, and if you don’t jump the bandwagon now, you are about to lose some serious money.

App Store Optimization

How does App Store Optimization Works?

Excellent app store optimization tips & techniques → App visibility & ranking increase → More people have easier access to your app → No. of app downloads increase → Your revenue increases.

A qualified Digital Marketing Company will help you:

  • Get qualified organic traffic searching for your keywords routed directly to your app while increasing conversions and growing your user base worldwide.
  • Increase revenue generation without a single penny being spent on ads, while you can make an option for in-app purchases or facilitate ads in your app for extra income.

App Store

Factors that Affect ASO

A right ASO Service Provider will help you with the following:

  • Narrowing down keywords
  • Competitor research
  • Visual and written content generation and placement
  • Building quality backlinks
  • Online reputation management

App Store Optimization Tips & Techniques

Below are the proven App Store Optimization Techniques & Tips with which you can turnaround the performance of your app:

Store Optimization

On Meta Optimization:

  • App Title

Try to begin the name of your app with the targeted keyword and finish the app title within 30 characters on Google Play Store and 25 characters on Apple App Store from the allowed limit of 255 characters.

  • App Description

Incorporate your keywords in the first 80 characters of the app description while keeping it as simple to understand as you can. The available limit is 4000 characters on both Google Play Store & Apple App Store.

  • Visual Identity

Write a strong CTA on screenshots provided for the apps description section and make excellent infographics to market your app.


Off Meta Optimization:

  • App Reviews & Ratings

Positive reviews and ratings above ⅘ make a good impression on the reader’s mind.

 50% of the users don’t even think about downloading a 3-star app, which jumps to 85% for a 2-star app. On the other hand, 77% of users read at least one review about the free app before downloading it; you can now guess how it is with the paid apps.

So, remember to make your app interface user-friendly with seamless functionality and hire a qualified marketing team that knows how to pitch the product across and steer clear of the ship when faced with rough waters.

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